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Leopold Bosankic

2025-08-31

Figma's Death: Innovator’s dilemma, AI moats & Vibe Coding

2025-08-31

At Researchly I spend a lot of time thinking about moats in AI statups. With Figma's IPO, they company is a great way to reflect on that - hoping to get some feedback on my thinking along the way via e-mail or LinkedIn.

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The death of Figma and UI according to LinkedIn

If you look around the web (especially LinkedIn) you’ll see an endless stream of posts claiming the death of Figma (post 1, post 2). The arguments are nuanced and go from “almost dead” to “absolutely dead”.

ai-moats-figma-1.png ai-moats-figma-2.png

Even more, there’s an equal amount of posts proclaiming the death of UX / UI as we know it - due to AI. A recent post - which I came across by accident - is titled AI Is Flipping UX Upside Down: How to Keep Your UX Job, and Why Figma is a Titanic (It’s not for the Reasons You Think). Although I think that the author did a poor job defining UI / UX, the post is representaive for the overall sentimnt: UI / UX is dead, and Figma being the UI tool, is dead as a consequence.

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Über den Autor

Leopold Bosankic

Leopold Bosankic ist CEO und Co-Founder von Researchly mit jahrelanger Erfahrung im KI-Bereich und Data Science.

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