Last week Zoom held their Q2 2025 earnings calls.

Besides during Covid, I have never really used Zoom or realized that they exist. I knew that they are more than just meetings, but I was honestly surprised how much more they are (or want to be). As you can see from the major themes during the call (see screenshot) they are an "AI-first productivity platform" resembling more Miro/Slack than a meeting tool:

• Zoom Workplace now brings together Meetings, Team Chat, Phone, Calendar, Mail, and the newly launched Zoom Docs.
• Its AI Companion integrates third-party apps to automate workflows, summarize documents etc.
• Contact Center

What is ZOOMs positioning?

As indicated above Zooms "Work OS" tactic resembles the same tactic that Google and Microsoft (and many others - there were even rumor that OpenAI would do that) are following. But what's their edge? Amongst other things, Google and MS have distribution. Zoom seems to have that as well (depending on the source they have a 56 % market share). To some extend, Google and MS made their core product (meetings) a feature of their overall platform.

Competition from all around the place

Further downstream, niche players are attacking with AI-first offerings (Otter, Firefly or Granola) for "meeting intelligence) or "agent companies" like fonio.ai targeting vertical communications use cases. Additionally, amongst startups I see a growing use of Notion. An Notion is basically working on that same tactic - building a Work OS with their recent releases such as Notion Instant Meetings (which records your meetings) or Notion Mail (which has been around for quite some time now).